A pilot initiative to nurture a stronger connection to Jewish culture and Israeli Jewish society among Russian-speaking olim (new immigrants) and veteran Israelis. The pilot effort, which developed in response to an AVI CHAI-commissioned study of the Upper Nazareth Jewish community in 2003, seeks to strengthen ties between olim and veteran Israelis by focusing on their shared identity as Israelis, Jews, and residents of Upper Nazareth. The project envisions a community-wide effort, supported by municipal leaders, and assisted by group facilitators, professionals in community development, and lay-leaders. Together they develop a town vision and plan, create educational and cultural programs targeting key local populations, and train local residents to facilitate programs on Israeli Jewish content. Currently, hundreds of participants of all ages are engaged in Olamot‘s activities and thousands more come to one-time events, mainly around Jewish holidays. By the end of 2010, it is expected that a fifth of the city’s population will be involved in at least one of the project activities. Olamot serves as a model for similar efforts in other cities.