Zayit: an acronym for “Jewish cultural identity,” refers to a community-based initiative in the area of Emek Hefer (near Netanya) that aims to nurture a rich and full Jewish life in the region, based on study, celebration, and social action. Zayit began as a small grant initiative in 2006, when an entrepreneurial resident lamented the void of Jewish activity in the area; with a small budget, he partnered with the regional community center to develop four circles of activity: study groups for adults; activities for families relating to holidays and the life cycle; programs for youth; and large-scale public events. Zayit‘s efforts are guided by a steering committee that comprises regional representatives, Jewish culture professionals, and local residents, and rests on a core of passionate activists. During 2009/10, Zayit more than doubled the number of learning communities to 17, with 300 projected participants (who represent the project’s committed core); began programs in collaboration with area schools (e.g., batei midrash and training seminars for teachers); trains current and new activists; and promotes community events on a regular basis (e.g., Kabbalat Shabbat, Rosh Chodesh), as well as large-scale one-time events for the region.