An AVI CHAI grant, matched by the Tel Aviv municipality, which provides support for the enhancement of Jewish studies in Tel Aviv’s school system. The program takes a multi-stage, process-oriented approach to working in schools, tailoring its efforts to the profile and needs of each school. The project began in 2005/06, when it focused on training principals from all Tel Aviv high schools (state and state-religious). The following year was devoted to developing or enhancing Jewish educational activities in the high schools and in eight elementary schools, assisted by project facilitators. During 20010/11 the municipality intends to expand its activities in Jewish culture and Jewish identity to additional elementary schools.